Wild Goose Winery
Brand Identity | Package Design
Wild Goose Winery’s goal was to modernize and elevate its visual identity. With roots stretching back to 1983, the winery’s name was inspired by a flock of Canada geese lifting off against rugged landscapes, a moment that defined its story. The project required refining their existing logotype, crafting a more forward-looking identity, and designing wine labels that felt genuine yet polished.
We aimed for a clean, refined identity with a modern twist, something that honoured the winery’s heritage while improving readability, visibility, and visual presence. We sharpened the logo, streamlined the design system, and created design guidelines to make sure all future materials feel cohesive. Each label balances elegance and memorability, ensuring every bottle stands out with quiet confidence.
Logotype Before & After
Brand Style Guide
The Brand Style Guide is very important as it is the primary visual aid for your brand. Developing a more contemporary style and having it easily read is definitely the way to go.
Label Design
The label system was designed to reflect Wild Goose’s heritage while elevating its visual presence for a modern audience. Subtle detailing, balanced composition, and tactile finishes invite closer inspection, echoing the craftsmanship behind each bottle.
Front & Back Label Specs
Shown below are the finalized front and back label specifications, prepared for print production and packaging implementation. Each element from layout alignment to typography sizing and bleed margins was carefully defined to ensure consistency, legibility, and a premium finish across every label.
The Wild Goose Winery label redesign celebrates evolution without losing its heritage. Through thoughtful refinement and design clarity, the brand gained a cleaner, more confident presence, one that exhibits its legacy while standing out in modern markets.
Photo Credits: Landscape | Karsten Würth •  Woman | Matthew Henry  •  Red Wine Glass | Jamie Street  •  Barrels | Daniel Vogel  •  Grapes | Maja Petric