Winter Collection
ART DIRECTION | DESIGN
The Winter Collection remains one of my most memorable chapters—created between 2005 and 2007, in a time and place that shaped everything that followed. Back then, I landed what I considered my dream job: designing snowboard graphics for the Action Sports Division.
It was my first real taste of creative freedom. Each board told a story of motion, contrast, and emotion, blending design with art. Looking back, those years taught me how art can live on movement, culture, and the energy of the streets and mountains alike. That spirit of experimentation and authenticity still drives everything I create today—and continues to echo through Panda Studios’ DNA.
Dream big dreams. Small dreams have no Magic.
– Dottie Boreyko
Black Skis
Art Direction |Â Design
The Ski Series marked a turning point in my early career. After a year of designing snowboards, I was handed something new: a full line of skis to design from the ground up. It felt like both a challenge and a reward; my previous work had opened the door, but this time there were no guidelines, no art direction, just full creative freedom.
Designing for such a narrow canvas pushed me to think differently. Every inch mattered. The graphics had to feel intentional, expressive, and bold, despite the limited space. It was intricate work balancing flow, detail, and energy within tight parameters.
Looking back, that project taught me a lot about discipline and trust in creative intuition. It reminded me how powerful it feels to be given complete ownership, something I still value deeply in my work today.
That era was more than just a chapter in my design journey; it was where I learned to merge play with purpose. The blend of freedom, experimentation, and creative drive from those years still fuels my work today. It’s the same energy that drives Panda Studios, blending craft with chaos, structure with soul. Every piece I make still carries a trace of that moment, a reminder to keep creating without limits.